The ASA has concluded that the iPhone cannot access sites that use Java or Flash, despite Apple's claim that "all parts of the Internet are on the iPhone." Two members of the public complained about the TV ad, therefore, received ASA tell Apple Britain to stop airing the ads
"Two viewers believed the claim that all parts of the Internet was available was misleading because they understand that the iPhone does not support Flash or Java, both integral to many web sites," Advertising Standards Authority (ASA) said. Since Java and Flash is not enabled on the iPhone, users might be tempted to believe that they would have the features of the sites that are based primarily or exclusively on Flash or Java.
According to the ASA, Apple felt that the allegations "You never know what part of the Internet, you need" and "all parts of the Internet are on the iPhone" implied users would be able to access all web sites and see them in their entirety. The ASA, however, thought otherwise. "We felt that because the ad had not explained the restrictions, viewers were likely to expect to be able to see all the content on a site that is normally accessible through a PC, instead of just having the ability to reach the site," advertising agency.
Apple, for its part said that the purpose was to highlight the benefits of the iPhone, which offers all sites on the Internet, while other, less powerful mobile phones, offering access to the WAP versions of the same sites or sites selected by the service providers. Apple therefore defended its claims by saying the ad referred to access to web pages, rather than their specific appearance. Despite this, ASA could not accept this, because not one but two members of the public had found the ad misleading.
"We concluded that the ad gave a misleading impression of the Internet features of iPhone because Apple had not explained the restrictions that surfing on the iPhone compared to a PC," said the ASA in its judgments.
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